Imagine browsing the internet, and then you come across an article titled ‘5 Easy Tricks to Make Money Online’.
The title will catch your eyes.
You will become curious to find out what the ‘easy tricks’ are.
The heading will draw your attention, and subsequently, you will click the link.
(I am glad that you have clicked the link. Thank you!)
This style of writing brings us the first element:
A Catchy headline
The headline is the foundation of any article. A catchy title is where the focus should be.
Catchy headlines make readers want to know more. Writing a good headline gives the reader thirst to read more of the content.
A catchier title should be simple, straight, and relevant.
The following elements are essential for an attractive headline:
1. Accurate headline
Feed the reader with sufficient information about what the content entails. Include statistics and numerical details to make your headline detailed.
Of these two headlines, which one will you click first to read: “How to Make Money Online” or “7 Tricks to Make Money Online”?
Your answer is as right as mine, the second headline. The title promises the reader more value. It assures the reader the points discussed are 7.
That is the magic of including numerical details on headlines.
2. Propose a question.
Readers search the internet to find solutions. Twist your headline into a problem. Let the reader feel the answers are in the content of the article.
“Did You Know Working Online for 3 Hours Pays Bills?”
Who would not mind opening such a link to read? Posing a question draws the attention of a reader and will thereupon want to know what follows the headline.
3. Use of How, When, What, and Why
The most used words here are “How” and “Why.” The words persuade or enable a reader. They are trigger words.
“How to Make Easy Money Online”
“Why it is Easy to Make Money Online.”
Trigger words have emotional resonances that inspire readers to take action.
4. Short, precise headings
Your headline should always be brief and straight to the point.
Wordy titles make readers get tired along the way.
Imagine a heading like this one:
“7 Proven, Most Realistic Ways of Making Money Online”
It is an excellent heading, to some point, but too wordy. Now let us shorten the headline,
“7 Proven Ways to Make Money Online”
What is the effect? Short, and straight to the point, right?
Generally, headings should have between 5-9 words.
5. Use a unique rationale
Rationale means a reason for a cause of action and belief.
For the avoidance of time wastage on content, give readers a strong reason why they should click and read your content.
Examples of rationales you can use include; Tricks, Ways, Secrets, Reasons, Tips, Ideas, Facts, etc
“7 Easy Tricks of Making Money Online” is a perfect example.
6. Use of Name of a Person
If you are featuring a person in your article, do not use their name as the title.
Include a summarized, exceptional detail as shown below,
“John: The Man Who Survived COVID-19”
A brief description of the title helps the reader know more about what the articles entail.
Before you settle on any given title, generate a list of at least 5 different headlines. Chose the most suitable and use it in your article.
“How to Make Money Online”
“Making Money Online”
“7 Tricks of Making Money Online”
“7 Proven Ways of Making Money Online”
“Easy Ways of Making Money Online”
This process should take you up to 20mins. Most writers prefer writing content before settling on a given title. It is upon you to decide which style best suits you.
Take time and make your heading look attractive.
Once you have a magnetic title, readers proceed reading your article.
Write a Strong Opening Paragraph
The first paragraph is the most crucial part of article writing.
The first sentence in the first paragraph is the last chance you have to catch the attention of readers. Invest time and skills in designing the opening paragraph.
Use short sentences. Be clear. Use simple, easy to understand English. Do not give the reader a hard time to know what you are communicating.
Engage your reader. Ask questions and provide solutions. Be very relevant to the topic under discussion.
A persuasive opening paragraph will arouse the readers’ curiosity, which will lead them to the rest of the article.
The Main Body of the Article
The main body is where you pour the content of your article. Make references. Provide documentation of your argument. Prove what influenced your thinking.
Keep on writing.
Break the main body into paragraphs. Each paragraph should begin with a topic followed by seamless ideas and pieces of evidence to prove your point.
Develop arguments in a logical and structured manner. Be clear and link each paragraph to the next one.
Generally, the main body should have;
- logic, well-structured paragraphs,
- critical ideas in each paragraph,
- supportive arguments and facts,
- relevant to the topic under discussion
To write a readable article, click this link and learn about the 7 Hacks on how to Create a Readable Blog.
Write a Pleasant Conclusion
Your closing paragraph should be brief. Do not introduce new information.
A closing summary should answer the question raised in the opening paragraph.
Some writers find it practical to close with a new question. This style works well online to encourage lively discussion in the comments.
If the article has laid out a logical argument but has not answered the question raised, the closing paragraph becomes the place to solve it.
In summary, how you write and design your article determines whether a reader will click the link and read more or not. Anyone can write a good article. However, can everyone write a fantastic article?